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CONTEMPORARY ADVERTISING
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CONTENTS:rn1. ADVERTISING PERSPECTIVESrn2. CRAFTING MARKETING AND ADVERTISING STRATEGIESrn3. INTEGRATING ADVERTISING WITH OTHER ELEMENTS OF THE COMMUNICATIONS MIXrn4. CREATING ADVERTISEMENTS AND COMMERCIALSrn5. USING ADVERTISNG MEDIA
Ketersediaan
| 272/11 | 658.1 ARE ca | My Library (REFERENSI) | Tersedia |
Informasi Detil
| Judul Seri |
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|---|---|
| No. Panggil |
658.1 ARE ca
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| Penerbit | McGRAW-HILL BOOK COMPANY : USA., 2008 |
| Deskripsi Fisik |
783 hlm.; il.; ind.; 21 x 27 cm.
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| Bahasa | |
| ISBN/ISSN |
9780073529912
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| Klasifikasi |
650
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| Tipe Isi |
-
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| Tipe Media |
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|---|---|
| Tipe Pembawa |
-
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| Edisi |
XI
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| Subyek | |
| Info Detil Spesifik |
-
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| Pernyataan Tanggungjawab |
-
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